Downtown
Yarns

Create a mock design brief for unified brand identity containing primary logotype, brandmark, submark, color palette, and brand guidelines.

Downtown Yarns is a craft store, selling knitting and crocheting materials, dedicated to keeping the fiber arts alive. Focused on fostering community, they regularly host workshops in collaboration with fiber artists in New York. Politically active they additionally push resources to access social justice fundraisers.

Create vectorized deliverables that can easily be used to communicate information on workshops, social media, merch, tags, and business cards.

Ensure the branding proposal maintains the warmth and playful environment of the shop. Preserve the emphasis on natural elements. Presented to peers for multiple rounds of feedback.

Created using Adobe Illustrator, InDesign and PowerPoint.