Downtown
Yarns
Concept brand identity for Downtown Yarns, local community based yarn store.
-
Create a design brief for unified brand identity containing primary logo, color palette, mock social media posts,
mock merch, original typography, and brand guidelines. -
Downtown Yarns is a craft store, selling knitting and crocheting materials, dedicated to keeping the fiber arts alive. Focused on fostering community, they regularly host workshops in collaboration with fiber artists in New York. Politically active they additionally push resources to access social justice fundraisers.
-
Create vectorized deliverables that can easily be used to communicate information on workshops and business cards. Ensure the branding proposal maintains the intimate and playful nature of the shop. Created using Adobe Illustrator and PowerPoint.
Process
